Our Story


In the right hands, nail art is an extension of the personality, a canvas for self- expression. Our nails have the potential to portray even the most delicate features of our inner world. Relying on more than colors to stand out from the crowd, we develop unique products to help anyone express who they are, and to let their beauty shine.

We’ve dedicated ourselves for over 12 years, updating thousands of new, truly unique choices to help you express your eye-catching beauty; both inside, and outside. We aim to make sure that our products allow you to focus on your beauty, we do the hard work so that all of our products are safe and easy to use, to allow you to create works of art that portray how unique you are.

Let your creativity, your beauty, and your individuality shine, with unlimited combinations we know we have what you need to truly let your nails show off the light that’s inside of you. And don’t just take our word for it, with over 10,000 professional bloggers and over 2 million loyal customers, you can rest easy knowing you’re in safe – perfectly manicured – hands.